The Big "Why": Designing for Emotional Response
If movies are created to evoke strong emotions, shouldn't products or ideas be able to create similar reactions? There's an increasing desire for consumers to personalize their product experiences. And our world has been dramatically altered by the online realm's ability to dissolve geographical borders, create a universal time zone and unite people with shared values to passionately rally around an idea. Regardless of scale, integrating emotional intent at multiple points in the product experience creates meaningful character that can jumpstart positive emotions in a fun, memorable way and create authentic devotion. This telegraphs your idea forward whether designing a product, delivering a message or fostering civic engagement. We'll discuss methods to integrate emotional equity into your design process.