For many years Method has challenged consumers to question what laundry detergent is and could be—in particular, it doesn’t have to be a huge water-filled jug of detergent made from non-sustainable petroleum surfactants. With the release of its Smartclean Technology formula, detergent is now concentrated to its greatest level yet—8x, removing most of the excess water in the formula with no loss of efficacy. The bottle’s small size makes it easy to hold, and the pump dispenser makes it easy to measure just the right amount. Using more detergent than is needed is a common occurrence among consumers that dumps unnecessary detergent into the environment and decreases the life of their clothes and their machines. This new formula and bottle use 45 percent less plastic and 38 percent less energy in the manufacturing and distribution.
Credit: Joshua Handy and Sally Clarke of Method Products, Inc.
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