Matthew Locsin | False Choice: Comparing the Mythologies of Business and Design
2011 IDSA Midwest District Conference
St. Louis, MO
04.02.11
About the Talk: If we hold two things in juxtaposition long enough, we may end up believing them to be different. But does that mean they can’t be cohesive? Do their differences divide them? Or make them complementary to each other? This talk aims to figure those questions out.



























































