Ken Musgrave, IDSA | Design @ Dell

About the Talk: After an organization positions itself to support a number of different brands while sustaining significant market share in multiple industries, the challenges it faces require a very thoughtful design strategy and a design team diligently focused on execution. Ken Musgrave, IDSA and the design leadership at Dell know all about those challenges. In this talk, he discusses Dell’s evolving design strategies and practices at length and shares two brief case studies.

About the Speaker: Ken Musgrave, IDSA is executive director of experience design at Dell Inc. For the last ten years, he has helped build and lead Dell’s experience design competencies, including industrial design, visual design, usability and interactive design. He has directed the design of every category of Dell products and currently leads the global design capability for Dell’s commercial products. Over the last three years, Dell’s experience design team has won more than 140 international design awards.

Video shot by Kyle Mills (University of Houston).

Approximate run time is 57 minutes.