Jan Chipchase’s role as executive creative director of global insights is to bring real world insights into frog and to use this to inform and inspire the design process. Its a journey that has taken him to the four corners of the globe – from understanding the media consumption patterns of teens in Tokyo, the communications patterns of bankers in New York all the way through to redesigning the holistic mobile experience of illiterate farmers on the outskirts of New Delhi. His industry experience includes 10 years with Nokia, as well as a number of these as principal scientist in their Tokyo research lab. He has submitted over 26 patents in the telecoms and user experience space. His work is widely covered in the media, including The New York Times, The Economist, Nikkei and Bloomberg Businessweek, and he is a frequent keynote speaker on design and design strategy at events ranging from design conferences, governmental and C-level events through to TED. In 2010, Fortune named Chipchase one of the 50 smartest people in tech.