Developed by Bret Smith, IDSA, Chair of the Design History Section at Auburn University, this website celebrates the determination, audacity and ingenuity of the industrial design profession. Here you will find stories about the people who design products and systems for production, utility, comfort and beauty. These wide-ranging stories, often personal and humorous, provide a look into the rich history and socio-economic impact of industrial design. This is a living site with recent contributions. If you have a story to tell that will shine a light on a part of our history you don't see documented on the site, please contact Bret Smith.