IDSA Extends 2012 International Design Excellence Awards Late Entry Deadline to Feb. 24

HERNDON, Va., Feb. 14, 2012 – The Industrial Designers Society of America (IDSA) has extended the late entry deadline for its annual International Design Excellence Awards (IDEA®) to Feb. 24. For over 30 years, IDEA has recognized design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts. This year, IDSA introduced six new categories to IDEA: digital design, social impact design, bathroom, spas and wellness, gardens and outdoors, kitchens, and living room and bedroom. Again, this year, The Henry Ford in Dearborn, Mich., will house the winners in its permanent collection to portray the story of American innovation.

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For complete contest information, visit

About IDEA
Started in 1980, the IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy. The Henry Ford houses IDEA winners in its permanent collection to continue to tell the story of American innovation. Curve magazine, Core 77 and Yanko Design are IDEA 2012 media sponsors.   

About IDSA
With its roots reaching back to 1938 and founded in 1965, the Industrial Designers Society of America (IDSA) is the world’s oldest, largest, member-driven society for industrial design. IDSA represents professionals in product design, interaction design, human factors, ergonomics, design research, design management, universal design and related design fields. The society produces the renowned International Design Excellence Award® (IDEA) competition annually; hosts the International Design Conference and five regional conferences each year; and publishes Innovation, a quarterly journal on design, and designBytes, a weekly e-newsletter highlighting the latest headlines in the design world. IDSA's charitable arm, the Design Foundation, supports the dissemination of undergraduate and graduate scholarships annually to further industrial design education. The organization has more than 3,000 members in 29 professional chapters in the U.S. and internationally.

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