Segal Design Institute at Northwestern University
As a professor in the Segal Design Institute at Northwestern University, Liz Gerber’s mission is to use design to build people’s confidence and motivate innovation; as founding faculty member of Design for America (DFA), she is doing exactly that. She founded DFA in 2009 to address Chicago’s demand for informal, interdisciplinary service learning opportunities in design and the abundance of local societal challenges. The award-winning initiative, which engages students in design for local and social impact, is spreading virally as students from campuses across the country set up their own DFA studios. Before the Segal Design Institute, Gerber taught business and design at Stanford’s d.school and worked in the toy industry. She researches the role of technology in creative work.
Using Improv to Enhance the Effectiveness of Brainstorming