2011 IDSA Midwest District Conference
St. Louis, MO
About the Talk: Personal communication devices have not, so far, been compatible with the experience of operating an automobile. In 2007, Ford tasked an IDEO team with creating a human machine interface that could enable users to have access to all of their gadgets while driving—in a safe manner. This talk reveals some of the thinking and work that went into reimagining the digital and physical aspects of a car’s interior experience.