Tamara Christensen, IDSA and Robin Utay | Get a Grip!: Tactile Tactics for Research-Driven Design Innovation
2011 IDSA Midwest District Conference
St. Louis, MO
About the Talk: What goes into designing a new beverage bottle? Lots and lots and lots of research. This talk offers a mini-case study in how a company and a consultancy can partner effectively to conduct deep research aimed at delivering a user-centric bottle design that can offer a significant competitive advantage in a crowded marketplace.