Tamara Christensen, IDSA and Robin Utay | Get a Grip!: Tactile Tactics for Research-Driven Design Innovation
2011 IDSA Midwest District Conference
St. Louis, MO
04.02.11
About the Talk: What goes into designing a new beverage bottle? Lots and lots and lots of research. This talk offers a mini-case study in how a company and a consultancy can partner effectively to conduct deep research aimed at delivering a user-centric bottle design that can offer a significant competitive advantage in a crowded marketplace.
 Danielle Caldwell |
 Jim Warner |
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 Jeffrey Greger |
 Mark Guarraia |
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