Paul Hatch, IDSA | Re-Inventing the Wheel
2011 IDSA Midwest District Conference
St. Louis, MO
04.02.11
About the Talk: We hear a lot about how differently designers are wired—particularly how our thinking can help a business see a problem and work toward a solution in a unique way. As we all know, Design is most effective as an action. Or a process. This talk aims to pull that process apart and redefine it so everyone can understand how we do what we do.




























































