Panel Discussion | Attitudes & Behaviors | Part 2

2011 IDSA International Conference
New Orleans, LA
09.15.11

How are societal factors such as perpetual connectivity, social media and sustainability changing consumers? What do they want, need and ultimately, what does it mean to consume? In this panel discussion, the four speakers who keynoted Day One of our New Orleans conference considered and answered these and related questions. 

Margaret Gould Stewart (YouTube)
Kayne Burk (Mindswarms)
Aaron Zinman (Empirical)
Grant McCracken (MIT)

Moderated by: Allan Chochinov (Core77)

Video sponsored by Microsoft.

Approximate run time is 23 minutes