IDEA 2011 Jury Chatter | Duncan Trevor-Wilson

When the 2011 International Design Excellence Awards (IDEA) Jury convened at The Henry Ford in April 2011, we posed some questions to some of the folks participating in the jurying process.

In this installment, we asked Duncan Trevor-Wilson, global design manager for emerging markets at GE Healthcare, about what separates great design research from ordinary design research, the value proposition of entering a design awards competition and the state of design in China.

Run time: 6:28.

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Submitted by tadkins on October 20, 2011 - 1:35am