Dave Sonders and Martha Cotton | Design and Marketing: Who Put Chocolate in My Peanut Butter?
2011 IDSA Midwest District Conference
St. Louis, MO
04.02.11
About the Talk: It's really hard to get a great idea to become a market success. Great design, as much as we’d like it to be, just isn’t enough. This talk offers a blueprint for transforming a brilliant concept into a winning product that earns buy-ins from both companies and consumers.
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 Thomas Edwards |
 Betty Archer |
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 Sheng-Hung Lee |
 Sean Hägen |
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