Brian Matt, IDSA | The Real World: Design

2011 IDSA Northeast District Conference
Providence, Rhode Island
04.09.11

About the Talk: Do you dream of running your own design firm? Are you presently wrestling with the challenges of doing so? It’s not easy, is it? Brian Matt feels your pain. In this talk, he shares nearly two decades worth of insights gleaned from running Altitude. It’s a tidy and complete guide for making the leap from designer to founder.

About the Speaker: Brian Matt, IDSA is CEO of Altitude, which he founded in 1992. The firm’s work for clients such as Black & Decker, Nike, Motorola, DeWalt, Timex and Bose has resulted in significant business success and earned commendations from design organizations around the world. Additionally, Matt is president of the Association of Professional Design Firms (APDF) and an advisor for Harvard University’s Graduate School of Design. 

Run time: 27:47.