IDEA 2011: Benefits of Winning

IDEA Award winners receive significant international publicity and exposure. In contrast to many other design awards, most of the associated perks of winning an IDEA Award are free. In addition to our media partner's announcement of the winners, hundreds of print and online media networks pick up the IDEA story each year. In addition, IDSA's annual Yearbook of Industrial Design Excellence, featuring in-depth coverage of the Gold winners and a complete listing of all honorees, is distributed internationally to business executives, business schools, federal officials and designers.

Here is an overview of the other benefits of winning and their associated costs:

Publicity + Exposure + Recognition	Cost
Lifetime coverage in IDSA's online gallery of winners NEW for 2011! Premium gallery listing with bios, pics and links for designers and companies.	FREE $250
Gold, Silver and Bronze winner inclusion in IDSA's Innovation Yearbook (Full-color image and description included; Finalists are also listed.)	FREE
Copies of the Innovation Yearbook for winners (Note, IDSA members automatically receive one free copy)	Discounted
Exhibition of Gold, Silver and Bronze winners at IDSA's International Conference (space permitting) (excluding shipping & handling for products not sent to the final judging round)	FREE
License to display IDEA winner logo on winning product's packaging, advertising and merchandising materials	FREE
Attendance at the awards ceremony at IDSA's International Conference	FREE
Winners' ceremony after-party (estimated; these costs are included in most paid conference registrations)	$250
Award certificates for each member of the design team.	FREE
One-of-a-kind trophy for Gold IDEA winners (additional trophies may be purchased separately)	FREE