There are one billion people on the Internet today. In a few years, there will be two billion. After that, it is unlikely that trend line will reverse course. More of us are getting more hyper-informed every day. And that has consequences for more than just web designers.
For industrial designers seeking an understanding of how to work in that context, one key to clarity is recognizing the unique traits, practices and cultures that separate one demographic tribe from another. For example, Boomers don't really use the Internet the same way Millenials do. Sure, there are similarities, but the divergences provide key insights that enable designers to masterfully deploy nuance in the products and services we design. Those divergences are also crucial to identifying what markets to serve and how to serve them.
Mark Dziersk, FIDSA knows a little bit about different tribes of consumers and what drives them to make the choices they do. (He knows more than a little bit.) He'll be joining us in St. Louis to discsuss, among other things, how you can practice design thinking in the Information Age to maneuver among the tribes to create experiences that will meet their unique desires.