Entry Form Template

This form is for your reference only. Actual answers to the entry form questions and files requested must be entered directly online. We recommend typing your answers in this document first, then copying and pasting them online to prevent accidental loss of work. Character limits for each question are given in parentheses. Use “Character Count WITH spaces” to verify, because you will not be able to exceed these limits. Consider using bullet points for clarity.

IDSA has the right to publicly share all information on the application unless specially requested otherwise. You can make this determination prior to submitting the application form.

Answer questions as completely as possible and as you see fitting to your category and argument for the Design of the Decade award. Some questions may not be applicable to your entry.

1.    Name of project: (100 chars)           
2.    Date entered on market (100 chars)
3.    Date removed from market or redesigned (if ever) (100 chars)
4.    Suggested retail price:
5.    Is this price more or less than the competing products?  How much different? (100 chars)

Design Responsibility (3000 chars each)

6.    How has this product/program contributed to society?

7.    How is the design of this product/program more responsible and considerate to the ecology than other similar products/programs on the market?

8.    How is the design of this product/program more responsible or advances cultural diversity in its markets?

9.    How has the design of this product/program improved the lives of those who use it?

10.    Has the design of this product reduced the price per function for users?

11.    Has the design of the product/program reduced the amount of resources required to deliver the function to users?

12.    How has the design of this product made it more accessible/met the needs of a greater percentage of those people in the world who have a need to use this type of function?

13.    Did it create new jobs or serve an unmet critical need?

Marketing Performance (3000 chars each)

14.    What impact has this product/program had on your brand?

15.    What percentage of sales of this product/program are to the developed world versus the developing world? We define this according to the UN Human Development Index (HDI) countries scoring over 0.9. The Developed countries are: Norway, Australia, Iceland, Canada, Ireland, Netherlands, Sweden, France, Switzerland, Japan, Luxembourg, Finland, United States, Austria, Spain, Denmark, Belgium, Italy, Liechtenstein, New Zealand, United Kingdom, Germany, Singapore, Hong Kong, Greece, South Korea, Israel, Andorra, Slovenia, Brunei, Kuwait, Cyprus, Qatar, Portugal, United Arab Emirates, Czech Republic, Barbados, Malta.

16.    How much did the company’s percentage share of the market in the product segment increase as a result of the introduction of this design program?

17.    Were there any significant factors other than its design that contributed to the program’s success?  For instance, if a redesign, how much new promotion was done to achieve the sales increase?

18.    Describe the overall brand strategy this product was designed within.  Describe your ‘end to end’ brand architecture (product, packaging, point of sale, advertising, etc.).  Was this product integrated into an overall marketing architecture?

19.    Was there an increase in the number of free publicity mentions in the related media?  If so, how much?

20.    How well has the design performed from the point of view of customer satisfaction?

21.    Has this product/program allowed your company to maintain or actually increase profit margins?  How did the product/program break out of the ‘commodity spiral’?  Did it have a transforming effect on re-defining how your market is perceived?

22.    Has the product/program received any 3rd party recognition (Consumer reports, etc.) relative to design, performance, quality or other breakthroughs?

Financial Performance (3000 chars each)

23.    What was the average annual growth rate in profit dollars for the first three years after introduction, for this product?  How long did the growth continue?

24.    Identify increases in profit margins as a result of cost savings in materials and/or industrial process compared to those previously used in this product segment.  (This question applies whether it is a program redesign or a new design program competing against existing products from competitors.)

25.    Identify savings to the product user in terms of function (training time, down time, quality of the work produced, etc.), serviceability or product life that were persuasive in justifying the price paid.

26.    What impact (if applicable) has this product/program had on your company’s stock price and P/E  (price/earnings) ratio?

The Corporation (3000 chars each)

27.    Describe/quantify the impact the design of the product/program had internally on the corporation.  Did it change the discussion around design and designs role in the value that the company offers to customers/shareholders? 

28.    Did it cause others in the organization to view design as a strategic driver of value creation?

29.    Was the concept originated by the industrial design function? If so, was it expanded into a product line or variation?

30.    Did it play a substantial part in turning around the corporate fortunes?

31.    Did it open up a new market for the company?

32.    Has this activity had a transforming effect on how your company creates new products and brings them to market?  If so, how?

33.    Has it contributed to the sustainability efforts of the company?

The Industry (3000 chars each)

34.    Did it provide new standards of design, performance and/or safety?

35.    Has this product/program created a new benchmark in your industry?  If so, please describe in detail.

Qualifying Considerations
(3000 chars each)

36.    Has this design program encountered liability or performance problems, recalls, lawsuits? If so, why?

You will be prompted to upload:

  • One glamour shot – a crisp, clear professional photograph that shows your product’s best side and fills the frame. It should be horizontally-oriented, have a contrasting background (white is best), and be attention-grabbing, visually compelling or “sexy.” File should be web-standard .JPG or .GIF, 96 dpi, in RGB colorspace, 960 x 720 px and no larger than 1MB.
  • One .PDF file (6 pg. / 8MB max) to explain the challenge and solution (preferred file type)


  • up to six images (web-standard .JPG or .GIF, 96 dpi, RGB colorspace, 960 x 720 px, 1MB max each) to demonstrate the design challenge and solution.
  • PDFs and images can include captions, storyboards, etc.
  • Video (optional): Max 60 seconds and 10 MB; .MOV, .WMV, .AVI, .SWF, or .MPEG/.MPG only


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