Benefits of Winning

Design of the Decade award winners receive significant international publicity and exposure. In contrast to many other design awards, most of the associated perks of winning the Design of the Decade awards are free. In addition to Fast Company's announcement of the winners, hundreds of print and online media networks will pick up the Design of the Decade story. In addition, IDSA's winter edition of INNOVATION, featuring in-depth coverage of the Gold winners and a complete listing of all honorees, is distributed internationally to business executives, business schools, federal officials and designers. All winners will become a part of the permanent collection at The Henry Ford in Dearbon, MI.

Here is an overview of the other benefits of winning and their associated costs:

Publicity + Exposure + Recognition	Cost
Lifetime coverage in IDSA's online gallery of winners	FREE
Gold, Silver and Bronze winner inclusion in IDSA's winter edition of INNOVATION (Full-color image and description included)	FREE
Copies of the Innovation for winners (Note, IDSA members automatically receive one free copy)	Discounted
Inclusion of Gold, Silver and Bronze winners in The Henry Ford's permanent collection (excluding shipping & handling for products not sent to The Henry Ford)	FREE
License to display Design of the Decade winner logo on winning product's packaging, advertising and merchandising materials	FREE
Award certificates for each member of the design team.	FREE
One-of-a-kind trophy for Gold Design of the Decade winners (additional trophies may be purchased separately)	FREE