2008 IDEA Best in Show
iPhone combines three products: a mobile phone, a widescreen iPod and the internet. iPhone also introduces an entirely new user interface based on a revolutionary 3.5-inch multi-touch display that allows users to control it with just a tap, flick or pinch of their fingers. The display is made of optical-quality glass for superior scratch resistance and clarity. Changes to volume, muting the ringer and putting an incoming call through to voicemail can be done using discreet buttons on the top and side of iPhone. iPhone comes with 8GB of flash memory.
"The history of mobility and the senses marks another milestone with the iPhone. Voice, music and moving images are integrated in a package that allows unprecedented connectivity and sharing, all of which are critically important to emerging lifestyles."
Thomas Garvey, Associate Professor, School of Industrial Design, Carleton University (Canada)
Contact: Susan Lundgren: firstname.lastname@example.org
Credit: Apple, Inc.