James P. Dagg, Robert B. Little and Alessandro E. Mazzardo | solidThinking Inc.
Demand for Innovation
The demand for innovation is a distinctive human trait and one of the main forces that drives progress. Such demand is a consequence of both rational needs – for example, for product differentiation – and ambitions. In any field, from architecture to transportation, from consumer goods to furniture, the main goal of designers and architects is to develop wholly new ideas or radical improvements of existing products. However, innovation requires creativity, which is not just an epiphany – a genius of the moment – but, instead, involves research, exploration and observation. Creativity can be inspired, developed and fed.