Coca-Cola has put a premium on great design since humble beginnings in 1886, in a back room of John Pemberton’s house. Not only the secret formula, but the distinctive Spencerian script logo and the contour bottle design itself were considered when branding the new beverage. One hundred twenty-five years later, those designs are icons of American culture. And design priorities continue to drive Coke into the future, dispensed with style and holistic values through the iconic Freestyle Fountain.
The catalyst design case studies are available in text version ($9.99) or as an audio file ($12.99) at the IDSA Online store.