The Shure Axient™ Wireless Management System is an innovative platform of inter-related tools for the planning, setup and direction of wireless events such as the Grammy’s, Super Bowl and many other high profile live performances playing around the world. Comprehensive and failsafe, the Axient™ ecosystem of components and capabilities represents the most fully realized vision yet for the integration of RF management and control solutions. Shure and Essential partnered to create a sophisticated design of over 10 unique products that balances bullet-proof reliability, introduces rechargeable power and features a sleek, stage ready appearance.
Session Title: A Change in Trade: Why the Linear and Prescriptive Innovation Process is No Longer Relevant in a Digital World DAVID THORPE
The design world is in a state of flux; the big agency and linear budget-busting approaches to solving problems are breaking down. New brands are born daily and old strategies no longer work to support them. This presents an exciting opportunity for the field of design to rethink its trade and either continue to innovate or break. Thorpe will discuss this shift in the design industry.