Cross-fertilizing our experience from the beauty care and personal care categories, Webb deVlan developed a two-piece actuator that changes the game in spray paints. Since color is the primary focus, we eliminated the over-cap and replaced it with a beautiful sculpted exterior that immediately signals higher value and ease of use.
Inspired by the precious shapes of perfume and the chic beauty products that young women adored, Webb deVlam created a unique feminine, genie-shaped bottle worthy of display on the bathroom sink.
The scale of this design initiative touched all of dish care around the world and gave P&G huge incremental savings in tooling and capital investments.
To secure Omron’s place as a leader in at-home healthcare, Webb deVlam combined our skills in structure, naming convention and graphics to create an updated design that expresses technology, simplicity, and medical authority.
The 1 Liter bottle provides a textured grip that helps consumers hold the bottle for optimal pouring while the angled label gives the brand an extra dose of dynamism.
Researched and evaluated by consumers all over the world, our package design for Windows 7 was an exercise in constraint, balancing flair with functionality.
The Crest Pro-Health bottle profile is anything but subtle, yet very consistent in all of the eight size variants, bringing strong shape equity to the brand.