Designers know that the direct correlation between good design and business success is irrefutable. One need look no further than the recent sale of highly designed Beats by Dre to design supercorp Apple and Interbrand's 2013 Best Global Brands list that includes a top 10 that is 90 percent IDEA winners! However, defining and quantifying the specifics of how good design positively impacts business success can often prove challenging.
It is my pleasure to invite you to the inaugural IDSA Medical Design Conference,The Usability Ecosystem, being held Nov. 6-8 at the Center for Advanced Medical Learning and Simulation(CAMLS), the state-of-the-art virtual hospital and simulation facility in Tampa, FL. This venue offers an exciting opportunity for workshops conducted in the context of a clinical environment.
The healthcare space provides a unique and complex landscape of problems and opportunities for creative research, design and development. This training seminar, conducted by a forum of experts, focuses on how to approach design in the healthcare domain within the realm of usability. Topics range from the evolving synergy between the industrial design and human factors engineering disciplines to enabling the healthcare culture and treating illness.
Nov. 6-7: The Usability Ecosystem will deliver advanced content for those product development and usability specialists practicing in the healthcare space that are looking for opportunities to further develop their knowledge, skills and inspiration. The conference will be balanced between two primary formats:
Discussions on why and what design can do to affect usability and,
In situ workshops on how usability design methods can be effective.
Nov. 8: As an added benefit to attendees, the Association for the Advancement of Medical Instrumentation (AAMI) is holding a one-day workshop, Design Control: the Intersection of Human Factors, Industrial Design and Risk Management on Saturday, Nov. 8, 8am – 5pm at CAMLS immediately following The Usability Ecosystem. At the end of the program, participants will be able to explain the requirements and expectations for usability and human factors (HF) in designing a medical product, identify the role of usability and HF in designing a safe and effective product and identify the role of risk management in the usability and HF process. For additional information regarding this portion of the event, please contact Deborah Reuter, AAMI’s Senior Vice President of Education or click here.
Let us kick-off the golden age of medical design and advance the state of the art at… The Usability Ecosystem and AAMI Workshop, Nov.6-8, in Tampa, FL
Our friends at the National Endowment for the Arts (NEA) have launched a new FREE webinar series highlighting international design initiatives that serve as emerging case studies in successful design models.
They delivered the first presentation of the new Learning from Abroad series on Mar. 19, and it featured a conversation with finalists of the 2013-2014 World Design Impact Prize. You can play it back here:
The first Women in Industrial Design Show, sponsored by WID of IDSA, is coming to the Bay Area in June 2014 as part of San Francisco Design Week.
For one night only, the show will feature 15 designers in two categories: Up+Coming and Professionals. The Work can be conceptual, in full production, or anything in between. WID’s hope is to showcase a wide scope of industrial design work by women in various stages of their careers. It’s a great opportunity to showcase your work and meet your peers during the excitement of SF Design Week.