The former head of design at Apple discusses the dangers and limits of misusing a design language to define a corporate identity for products. Run Time: 77 minutes. (Note: Slides begin @ 1:00. Audio begins @ 5:00.)
To achieve innovation, you’ll need to turn data into insights and needs which you’ll have to convert to patterns that will become criteria which grow into concepts. The esteemed professor walks us through a process for how to link all of those things together. Run time: 69 minutes.
There’s no single way to prove to every client that design is worth the money, but this webinar will give you several methods to help a client understand what return they’ll get on their investment in design. Run time: 48 minutes.
The first of a four-part effort—built around a study of how lessons from CONNECTING’07 could be used to improve designed conference experiences—this webinar charts how industrial design is evolving to support designed services. (72 minutes)
Designer Spotlight Recording An exploration of the different thought processes and business structures in China as well as recommendations for product development resources. Run time: 71 minutes. (Note: Presentation begins @ 1:00.)