Former RKS Executive VP Tom White joins Ravi Sawhney for this tag-team deep dive into strategy-fueled inspiration. During the session, we learn about the fusion of design and business practices known as psycho-aesthetics and we gain an understanding of the bond between consumer, product, brand and designer. Run time: 73 minutes.
On the eve of the Beijing Olympics, the Chinese design leader defined “design attitude” explaining what it has meant to the business practice of his company and to the way his country has presented itself to the global community. Run time: 62 minutes.
The decorated educator shares learnings from his book, Creating Breakthrough Products, regarding the successful integration of design research, design education and design practice. Running time: 56 minutes.
What is customer experience? Why does it matter? How do we address it? Get the answers to those questions in this webinar and learn how to build a culture that will position your company to provide a sincerely empathic experience. Running time: 72 minutes.
As the aging population increases and abilities of consumers become more diverse, product designers need to rethink the physicality of all consumers. This primer on inclusive design will help you make that shift. Run time: 56 minutes.