With the introduction of the Tesla Roadster in 2008, the company became known as an innovator. But CEO Elon Musk was committed to exceeding this reputation. He set out to design not only the best electric car on the market but the best car on the market, period.
Have you ever wanted to shoot a movie but don’t have the money? Well, now you can. Thanks to the Blackmagic Cinema Camera, which costs less than $3,000 and brings high end film making technology to the mass market. Recently, Arby’s shot a nationally syndicated commercial that ran on Adult Swim. It also won the “Design of the Year” award at the Australian International Design Awards.
LittleBits are the little big innovation to keep an eye out for! In addition to winning the IDEA 2013 Gold, littleBits have won over 18 awards. Recently, littleBits designed a 4ft. kinetic sculpture that was displayed in the MoMA storefront windows, and they were also featured on the CNN 10: Startups to Watch List.
This year the Tesla model S outpaced all other 2013 gold winners and sped away with the coveted Best in Show. Tesla and Audi went head to head in the transportation category and Tesla won out, scoring a Gold IDEA to Audi’s Bronze. That set the stage for Tesla to vie for and take home IDEA 2013’s top honor, The Best in Show. Roger Swales, IDEA Juror, explained, “In its deliberations to select the ‘best in show’ design, the IDSA jury debated the merits of each gold award in search of a product that would be seen as a positive beacon for the future.”
HERNDON, Va., July 1, 2013 – The Industrial Designers Society of America (IDSA) revealed its winners of the International Design Excellence Awards (IDEA®) 2013 competition—a celebration of design excellence in products, sustainability, interaction design, packaging, strategy, research and concepts. Out of 687 finalists, 27 were honored with a Gold IDEA, while 45 received a Silver IDEA and 106 merited a Bronze IDEA. IDSA will announce live at the IDEA ceremony on Wednesday, Aug.