The Trama Basket recovers in a unique way the concept of “Brazilianess” found in indigenous handicraft, more precisely in the art of weaving and looming, where the designers sought inspiration to create a novel product.

The company's unique patented technology has resulted in the creation of this personal ion generator, which removes 99.9% of the SARS or H1N1 virus in the air. It covers a radius of 3m. An embedded battery in the lower part of the product enables the user to conveniently move the product to any location in the home for seven hours. It removes harmful bacteria, including bacteria that generate odor, in addition to viruses.

Contact: Sang Yeon Lee: sangyeon.lee@samsung.com

The Herman Miller Ardea is a new task light inspired by nature with minimal impact on the environment.

Element by Fuego is a new family of smart, outdoor products, and continues Fuego's explorations of the outdoor grill as social hub, in a new lower cost format geared for the mass consumer market. It extends the design language of the Fuego premise into a more mainstream line. While affordable, it includes a high-powered dual-zone cooking system and four cook top options. Features such as a swing-out wood prep-tray, stainless steel handles for tools and towels, and gas tank storage make it a refreshing alternative to the standard backyard grill.

IDEA 2010 Best in Show winner

This long-life LED light bulb can last up to 19 years and generate 60 watts of light while using only 6 watts of energy.  It does not require changes to existing incandescent hardware, eliminating the need for additional equipment.  Aluminum-molding technology made it possible to achieve an easy-to-screw-in form for smaller bulbs, sustaining better heat dissipation in a dust-resistant body shape.

This product is a heating humidifier combined with an air purifier.  Its design is well harmonized with its surroundings; aromatic scents and warmth provide the optimum environment for people. 

"This concept reaches back to Asian tradition in both use and materials. The result is a blend of homeware and home appliance that has achieved a quality that should not diminish over time."  --Mieko Kusano, IDSA, Sonos, Inc.

Contact: Dae-hoo Kim: hoo1120@coway.co.kr