While the LF-A concept makes a major statement about how the Toyota brand would define exotic sports car performance, it was conceived to express the company's new styling philosophy, "L-finesse," which is based on concepts of dynamism and inherent contrast between simplicity and elegance. Simplicity, in form and function, reflects styling that is uncluttered and void of extraneous elements. Elegance, inside and out, avoids exaggeration by prioritizing understated luxury that is intriguing, subtle and seamless-and slightly surprising.
Conceived for a Wired magazine feature on device singularity for the year 2014, the Nike eyeD concept is a brilliant idea for how to motivate people to be active. When the credit card-size Nike eyeD is inserted into extended-interface accessories, such as waist and arm carriers, it links wirelessly with HUD glasses, wrist displays, etc. to provide seamless control and information. For the athlete, it captures your complete athletic experience and coaches you to reach your goals faster.
The Masher is a digital music mixing device for professional DJs. The ability to carry over 12,000 songs and a complete professional-level mixing station in one package that weighs less than 25 pounds is groundbreaking. The large number of cables and time consuming assembly of traditional systems have been reduced to a single Firewire cable and a setup that takes only seconds. The Masher's appearance resembles a high-end musical instrument with bookmatched dyed flame maple on the outside.
The purpose of the Hurricane project was to design the most maneuverable, most capable, and most powerful 4x4 ever. The exploration resulted in a twin-engine fully-functional concept vehicle with the ability to turn on its own axis. Adding to the vehicle's maneuverability is its ability to crab steer (all four wheels can turn up to 45 degrees in the same direction, allowing the vehicle to literally move sideways). Hurricane's raw and honest appearance helps communicate the vehicle's extreme capability.
In this design exploration, the team sought to make a prediction as to where media technologies will evolve by the end of the decade. MicroMedia Paper is a basic media player. It enables people who are either unable to learn how to use current digital technologies or lack the financial wherewithal to purchase the required hardware to view digital still images, video and music. Digital content (from a digital camcorder, for example) is wirelessly downloaded to the MicroMedia Paper.
The Pop Series Guitar is a high quality, innovative, versatile instrument that is available in a variety of eye-catching colors. The design strategy focused on two main issues: the lack of recent innovation in the guitar industry and the consumption of irreplaceable natural resources in the production of guitars. The Pop series guitars have been perfected for balance, ergonomics and tone. A wide assortment of ribs and bodies in many bold, contemporary colors can then be added to produce an infinite variety of styles to appeal to a wide array of consumers.
This sculptural and highly functional spice grinder brings beauty and elegance to the user's kitchen. The "full contact" nature of the pestle as it mates seamlessly with the mortar improves grinding. And, the porcelain pestle is shaped to nestle comfortably in the palm of your hand, begging the user to interact with the design. The softness of the forms is juxtaposed to the extreme hardness of the fired porcelain, one of the hardest and most durable industrialized materials. The grinder can be found in high-end design stores worldwide, further attesting to its appeal.
PUR has taken the charcoal filtering technology found in their refrigerator pitchers and placed it in a full-sized water cooler. The design offers tremendous user benefits. For instance, instead of unsightly five-gallon containers that are difficult to hoist onto the cooler, PUR's three-gallon water reservoir (which is filled by the user with tap water) has a rectangular shape with handles on each side for easier lifting. And since the cooler sits lower than most units, the height to which the water needs to be lifted is significantly reduced.