Only BMW could come up with a way to communicate the feeling of luxury and comfort on just two wheels. Derived from its luxury sport sedans, the newest BMW motorcycle features a fully integrated body design that accentuates the length, passenger space and luxury. Visually distinctive areas for pilot and passenger emphasize the purpose of each, such as the pilot's clear, functional cockpit sheltered from road noise.
Designers: Kee-sook Jeon of Art Center College of Design
Client: Art Center College of Design
Allowing the consumer to participate in the design of the product is the goal of this student project, which creates a fun image for fruit tea. The basic structure takes advantage of the tea-bag shape to more economically package the contents. The somewhat conical box could be stacked and combined in artistic ways that would draw the interest of the consumer. Displays and gift sets draw on traditional Asian icons of the tea leaf, tea pot and fan.
Though plastic IV catheters have been the US standard for almost 40 years, emerging markets like China still use the century-old steel needle sets. Not only do the steel sets require more sticks--three a day versus one every 72 hours--the rate of infection is much higher. With the Intima, insertion is visually intuitive. Its function as surrogate teacher provides the opportunity to create a safer, less expensive and more comfortable system.
It's a classic dilemma: A drug to treat rheumatoid arthritis requires manual dexterity to reconstitute, something those with the affliction do not usually have. Design to the rescue: The intuitive functionality and friendly, yet professional aesthetic of an integrated mixing station make the necessary steps simple and foolproof. Users embrace the product and the pharmaceutical company shows a phenomenal 206 percent increase in total product sales.
Soft curves, a rounded handpiece and colorful appearance distinguish this new type of device for detecting and assessing repetitive stress injuries of the hand and wrist. Extensive research with focus groups representing the clinician, the patient and the market resulted in a design that is non-invasive, aesthetically appealing, affordable, easy to operate and portable. And that should translate into benefit for the patient, the provider and the payer.
The introduction of Michael Graves-designed products into the mass market retail store-Target--undoubtedly marked a new age for design. It took distinctive packaging to elevate the products to their proper status within the store. Developed by a single firm and printed by just one company, the packaging retains consistency and projects the necessary image of "great design" made accessible to the mass market.
A revolutionary process of producing and welding stainless steel enables the introduction of these maintenance-free light poles for highway and road use. Extremely lightweight, the poles are designed to be easily visible and flex easily in case of impact. The client, a producer of steel, sought to develop the line of stainless-steel structures as a way to reduce the dependent role of supplier.