Client: Motorola Inc.

No matter where an NFL coach may be looking during a game, all eyes will be on his bold, high-tech wireless headset and its Motorola logo. When it became an official NFL sponsor, Motorola refused to simply stick its logo on the side of the existing headsets. Instead, the company seized this branding opportunity to create a bold, intuitive, single-ear version that stands out against the vivid palette of colorful jerseys and screaming fans.

Client: Ingersoll-Rand Co.

While tractor trailers became sleeker and more stylized, Thermo King's refrigerator unit was stuck in the design slow lane. This complete facelift dared to tamper with the rectangular-grid grill that had become Thermo King's trademark over the past 50 years. The resulting streamlined and organic design minimizes directional noise and maximizes visual impact. Gas springs and a slam-action latch were also introduced.

This compact system of networking equipment accomplishes a monumental task for Internet Service Providers with minimal impact. It's modular design makes it easy to service and flexible enough to keep up with the increasing demand to transfer larger amounts of data in a variety of ways.

Client: Credence Systems Corporation

In the drab, beige world of the computer testing lab, this testhead looks as powerful, fast and high-end as it is. A heavyweight champion of chiptesters capable of testing 128 memory chips at once, it employs a double elimination process that tests chips in wafer form and again in circuit board assemblies. Testing the chips twice eliminates the bad ones prior to circuit board assembly.

Compaq says this tiny projector is a logical extension of its total computing solutions for the mobile professional. Measuring 115 cubic inches, well under the 420 cubic inches of other portable projectors, the Compaq model is also among the world's lightest at 3 lbs. and boasts the highest lumens or brightness per pound. Compaq stood its projector on end instead of the traditional flat design to eliminate keystoning and maximize image quality.