The Guaraná Jesus soft drink brand is an icon in the northeastern Brazilian state of Maranhão. The drink is a local tradition and Maranhão residents take great pride in it. A wide-ranging marketing strategy was created to enhance brand identity involving surveys of Guaraná Jesus consumers, sellers and even manufacturers. The new brand identity and the new can design were chosen through internet voting and SMS messages resulting in over 12,000 votes collected.

This project created a detailed, actionable strategy for rebuilding Li-Ning's consumer experience including its entire product line, visual identity, and retail experience.

The ability to see what a person’s tongue is doing while speaking has been the goal of speech professionals for decades.  Historically, they have used techniques that range from coating the student’s tongue with a mixture of honey and charcoal powder, to using flashlights and tongue depressors in an effort to aid those with speech difficulties.  The Palatometer tool is revolutionary, enabling you to see what an individual’s tongue is doing without the need to coat it.

Litl's packaging is simple, minimal and imparts a sense of quality and effort about the product within. Unlike other computer companies, litl has designed packaging that is its own shipping box.  Eliminating the need for an additional protective box reduces the carbon footprint by minimizing space needed for transportation. The entire package is made from recyclable paper with no plastics or foams used. The interior also has small removable boxes a user can remove and use as desk containers.

Very is a light scale international seating family with a controlled and minimalistic design aesthetic. The design intent is to balance residential with office, craft with technology, and clean geometry with contour and comfort. Very promotes design adaptability and versatility with a measured and simple design language for a look that supports and compliments a broad range of interior applications. This seating line incorporates different materials, colors or styles to meet functional needs, create personality for the interior and support user preferences.

ONEDOWN is a humane rat trap.  The trap rests precariously in a horizontal position on a circular foot. Bait inside would lure the rat into the trap, a metal insert in the base coupled with the weight of the rat will tip the trap and bring it to a vertical position indicating that a rat has been trapped.  Then the rat can be released instead of killed.

"This is a charming concept of a humane mouse trap. We loved the simple idea, and how the problem is elegantly solved. There is a place for poetry in the great design."  --Fumi Watanabe, Starbucks

The G Series is the first in the external hard drive industry to be halogen-free, inside and out, for RoHS compliance. The exterior is made of environmentally-friendly material that did not go through any additional processing such as painting or decorations. Projected leaf-based patterns that change according to the light have been applied to the exterior to deliver natural beauty.   

PACT, a new and innovative online underwear brand, blends design and sustainability with support for powerful social/environmental causes. The core of PACT is deep partnerships with nonprofits: each underwear collection is aligned with a nonprofit and each pair bought donates 10 percent back to the specific nonprofit.  We designed the entire ecosystem; from the bright green compostable shipping pack, to unfolding the underwear from its fabric bag, to info on the cause you are supporting by simply wearing the underwear.

LIM is a multi-purpose, multi-task LED light with elemental structure and multiple reconfigurations. It has a refined elegant design and a simple profile that can easily be machined and formed to perform different tasks for different needs. Its magnetic and pivot platform enable 180° rotation and easy adjustment. The small bases and attachment methods enable workspace flexibility. The occupant has flexibility in application, placement, intensity levels and attachment methods.

This bus station is installed at the Seoul Train Station Bus Transfer Center, and it is a public structure realizing over-scaled media by embedding about 36,400 LEDs in-between a pair of transparent glasses. There are 12 bus shelters, each 8mX2.5m, and the walls and ceilings of all these bus shelters are correlated with moving images and display of low pitch pixel media.