The Apple Wireless Keyboard features a compact design, an ultra-thin anodized aluminum enclosure and low-profile keys with a crisp, responsive feel. The pre-assigned function keys provide one-touch access to a variety of Mac features, and the built-in Bluetooth wireless technology provides a reliable and secure connection anywhere within 10 meters (33 feet) of the Mac. The keyboard automatically powers down when not in use and turns on as soon as the user starts typing, allowing up to nine months of battery life based on average usage patterns.
Speedglas SL is a welding helmet with an auto-darkening filter to protect the eyes. The world’s lightest welding helmet, Speedglas SL brings a new standard to eye protection and comfort for welders. The light weight reduces fatigue, stress and load for users carrying or using the helmet. For welders wearing the helmet all day, this means fewer work-related injuries.
"The Speedgas SL has a perfect balance between user-centered design, material innovation and an exciting armor-like form."
The Transparent Theater is a design concept submitted to the National Building Museum's "Reinventing the Globe" exhibition. It caters to technologically-savvy audiences who demand an immediate, immersive experience; an experience which will also serve to make Shakespeare's work accessible. The structure has three tiers, with an open lower level so spectators can flow freely into the pit in front of the stage. They can also migrate to the exterior balcony to watch the overall festival. The theater itself can be assembled on any flat, open surface, with low environmental impact.
The first David Rockwell for Maya Romanoff Collection has emerged from a collaborative exploration of theater set design, painting techniques and natural materials. Stitched Inspired, by Weathered Walls highlights the beauty of craftsmanship and the traditional art of paper-making. Hand-dyed paper that resembles fine lacquered leather forms the backdrop for rows of stitching, resulting in a stunning covering that is rich in dimension, both visual and textural. It is offered in 30" x 9' rolls, in ten different colors and three patterns of stitching.
iPhone combines three products: a mobile phone, a widescreen iPod and the internet. iPhone also introduces an entirely new user interface based on a revolutionary 3.5-inch multi-touch display that allows users to control it with just a tap, flick or pinch of their fingers. The display is made of optical-quality glass for superior scratch resistance and clarity. Changes to volume, muting the ringer and putting an incoming call through to voicemail can be done using discreet buttons on the top and side of iPhone. iPhone comes with 8GB of flash memory.
LifeTuner is a not-for-profit, expert-backed online personal finance site that brings together practical, unbiased advice from volunteer financial experts with a community of peers and individuals who’ve been there before – all of whom can share their experiences and learn from each other. It offers tools, tips, articles and real-life stories and also features “8 habits”, a proven set of behaviors that can help anyone greatly improve their chances of achieving strong financial health. LifeTuner is sponsored by AARP.
The Trama Basket recovers in a unique way the concept of “Brazilianess” found in indigenous handicraft, more precisely in the art of weaving and looming, where the designers sought inspiration to create a novel product.
The urban painting project for the façades of houses and stores in the traditional São Paulo Italian district of Bixiga was developed to meet the requirements of the “Color São Paulo Program”, which is dedicated to preserving the city’s architectural heritage in districts of cultural, historic and commercial interest. The design proposal incorporated the traditional colors of Bixiga – green, white and red from the Italian flag – that were used on house and store facades covering a two block area. The greatest challenge posed by the design was to intervene in an urban context wit
São Paulo’s Soccer Museum is a multi-artform project combining architecture, curatorship, museography, art direction, multimedia and visual design. The Museum is situated within Pacaembú Soccer Stadium and tells Brazil’s history through soccer, while contextualizing and identifying this sport as part of the spirit and essence of Brazilian culture. Conceived as a multi-sensorial venue, each room of the museum arouses a variety of emotions and strong identification with soccer and Brazil’s history.
The Guaraná Jesus soft drink brand is an icon in the northeastern Brazilian state of Maranhão. The drink is a local tradition and Maranhão residents take great pride in it. A wide-ranging marketing strategy was created to enhance brand identity involving surveys of Guaraná Jesus consumers, sellers and even manufacturers. The new brand identity and the new can design were chosen through internet voting and SMS messages resulting in over 12,000 votes collected.