Can an offering be both irreverent and mass? Does growth always require a maverick to grow up? How do you preserve a start-up’s bravado once mass interest builds? Are once-renegade companies like Virgin and Apple exceptions or contradictions?
Challenger brands and their products come into our lives with clear (if not jarring) ideals. They stand out quickly and often enjoy success because of their scrappy, alternative nature and the refreshing, pure “cred” that counter-minded cultures are often granted.
But with growth comes a reality-check. The “anti-mainstream” sentiment that drew in early adopters inevitably morphs into a new kind of mass appeal. This subtle shift can change the premise of the offering and damage its right to succeed. That is, unless it’s managed through a bigger idea of self. This presentation lays out the principles by which you might be a David AND a Goliath, giving examples of companies that enjoy the benefits of both.
Physical movement is commonly designed into products, but it's not always done in the most elegant or intuitively functional manner. The choreography of forms and how objects can open, close and change shape often leaves much to be desired. Put another way, there's a great aesthetic opportunity for designers who'd like to be more thoughtful about what can be called kinetic design.
In this talk, we begin to learn how to combine elements of sculpture, engineering, industrial design, puppetry and interaction design to animate products and spaces in entirely new ways. Not only does this emerging discipline assure greater aesthetic unity in products, it also stimulates some pretty fundamental innovation in industrial design practice.
Representing the University of Cincinnati, Matthew Choto claimed top honors for the Central District at IDSA’s Cleveland conference this spring. In the video below, he presents four projects including a safer, cooler welding helmet, a chair and a business model to equip makers with the tools to market and distribute their products.