Consumer Inkjet Design Language (CIDL) is an ecologically considered design language for a series of inkjet printers. CIDL printers are designed without the use of metallic paint to enable recycling at scale, a significant detail in an industry that relies on metallic painted parts to differentiate brands and products. CIDL printers are for personal use and feature an interface and operation much like typical inkjet printers.

Contact: Eric Stangarone: estangarone@ideo.com Credit: IDEO and Hewlett-Packard Client: Hewlett-Packard

This curricula for public-school students in kindergarten to third-grade establishes a new model of teaching called Investigative Learning (IL), and a new set of criteria for measuring the qualities that will help students thrive. Investigative Learning represents a paradigm shift from more traditional teaching methods, or directed learning, moving the responsibility for learning from teachers to students, who are encouraged to own their individual education and are provided opportunities to learn how to ask questions and seek answers.

Over the past 25 years, the EILEEN FISHER clothing brand has enjoyed increased success, spurred on by a loyal following of women now in their 50s, 60s and 70s.

The Panasonic Integrated Smart Monitor is the very first fully integrated In-Flight Entertainment (IFE) seat designed for commercial aircraft. Combining breakthrough industrial design with practical ergonomic solutions, advanced technologies and innovative materials, it guarantees an unprecedented in-flight experience. The cutting-edge result of a new cross-team, collaborative approach, the design integrates two formally stand-alone products into one superior product that sets the standard for next generation IFE-seat design.

LifeTuner is a not-for-profit, expert-backed online personal finance site that brings together practical, unbiased advice from volunteer financial experts with a community of peers and individuals who’ve been there before – all of whom can share their experiences and learn from each other. It offers tools, tips, articles and real-life stories and also features “8 habits”, a proven set of behaviors that can help anyone greatly improve their chances of achieving strong financial health. LifeTuner is sponsored by AARP.

The Guaraná Jesus soft drink brand is an icon in the northeastern Brazilian state of Maranhão. The drink is a local tradition and Maranhão residents take great pride in it. A wide-ranging marketing strategy was created to enhance brand identity involving surveys of Guaraná Jesus consumers, sellers and even manufacturers. The new brand identity and the new can design were chosen through internet voting and SMS messages resulting in over 12,000 votes collected.

This project created a detailed, actionable strategy for rebuilding Li-Ning's consumer experience including its entire product line, visual identity, and retail experience.

This overall brand identity and experience design program is the key to transforming 38 acres of Portland, Oregon’s neglected light-industrial riverfront property into a vibrant mixed-use neighborhood. It will be used to sell the vision of this yet-to-be-developed district to potential buyers, laying the foundation for the neighborhood identity through the district name, district theme, metaphors, collateral, web site, and a real estate sales office and showroom.

For its Platinum II line of networking products, Netgear wanted an enclosure design that would visually unite the line and be scalable to various-sized future offerings. Each device (currently three with more in the works) shares the same design language, allowing Netgear to introduce new products quickly. The enclosures feature the same cross-section, ventilation detail and feet as well as the same user-interface: a printed Mylar label set behind a clear lens and illuminated from behind by an LED.

Sun Microsystems's new family of rack-mounted servers and desk-side workstations signals the company's commitment to the x86 server market and to eco-responsibility with CoolThreads(TM) technology. The new designs were developed with a focus on delivering system solutions that addressed customers' current and future needs. Key elements include common interfaces and components that can be shared across several products and product generations. The team focused on reducing human error, making systems easier to interact with and use, thereby requiring less training.