Consumer Inkjet Design Language (CIDL) is an ecologically considered design language for a series of inkjet printers. CIDL printers are designed without the use of metallic paint to enable recycling at scale, a significant detail in an industry that relies on metallic painted parts to differentiate brands and products. CIDL printers are for personal use and feature an interface and operation much like typical inkjet printers.

Contact: Eric Stangarone: estangarone@ideo.com Credit: IDEO and Hewlett-Packard Client: Hewlett-Packard

Y Water is a natural, organic beverage for kids intended to be an alternative to high-sugar sodas. Its Y-shaped bottle is an immediately recognizable icon and a visual ambassador for Y Water, reducing the need for the additional labeling and excess branding normally required to cement a brand identity. Y Water also redefines the notion of reuse; it is refillable and turns into a game, extending the life of the bottle as a playful learning toy.

As a well known and appreciated brand in the professional market of pen tablets, WACOM decided to approach the home users segment following the latest operating systems developments. Both PCs and Macs now offer enhanced pen input functions (handwriting, marking, note taking) which opens new market opportunities for WACOM to tap into. Thus, WACOM asked an external design consultancy to develop a design strategy to help them grasp them. After researching the new home users' environment and the new operating systems, the design strategy led into the creation of a new product line.

Q Tonic is a premium tonic water that uses natural ingredients such as organic agave and hand picked quinine to create its juice-a tonic water that is actually good for you. Prior to its introduction there were no premium tonic waters to accompany premium drinks and liquors. After 4 years of working with chemists, it was developed to meet consumer demands in dual environments: on the shelf at select grocers and at select bars.

Panorama demonstrates how a large and custom LCD can better serve the many - often conflicting - needs of a true Mobile Internet device. Used in Landscape mode with its super wide display makes it easier to browse web pages that one would typically access via PC in an East/West text reading mode. Flipped to portrait mode it can better provide telephony and list-based North/South User interface scrolling. The simple use of better and more elegant proportion stretches us away from the limitations of traditional 3 by 4 ratio screens.

To increase the national donor base, the American Red Cross (ARC) sought to elevate the blood donation experience. The resulting work -- centered on the mobile drive -- spanned brand, service, space, and product design to increase the organization's visibility and foster new donor relationships. The ARC faces a critical shortage of blood supply due to a decline in donors. Donors are less committed and less loyal than ever before.

The alli package contains a pill bottle, a pill carrying case to facilitate daily dosing and provides reading material for the new dieter that gives staged information and guidance for creating a successful weight-loss program. The packaging design also visually offsets the product from the many quick-fix solutions lining drugstore shelves.

Working with reversed bid procurement, auditorium seating was redesigned implementing a modular design with variable widths using limited manufacturing investments. The unique design was created by one of the top manufacturers in the world and delivered on time and on budget. The design exceeded client expectations and was so well received it is being put forward by the manufacturer for other projects.

Contact: Duncan Jackson, IDSA: duncan.jackson@billingsjackson.com

The designers set out to develop a new model of teaching for Ormondale Elementary School. Investigative Learning (IL) moves the responsibility of learning to students who are encouraged to own their individual education and are encouraged to ask questions and seek answers. Today IL is a daily part of every classroom at Ormondale Elementary School. The school superintendent credits the program with both student and teacher enthusiasm.

Contact: Katie Clark: kclark@ideo.com

Credit: IDEO and Faculty, staff and administration of Ormondale Elementary School

The NYC Department of Health sought to remove the stigma of shame associated with condoms by designing a dispenser shaped like the warped outline of a condom into the surface of one’s wallet. The sophisticated design was acceptable for placement in myriad environments, from high-end restaurants to homeless shelters. The intent driving this effort was to raise awareness and adoption of the condoms by NYC citizens, as well as the adoption of the dispensers by private businesses and public organizations.

Contact: Melissa Guthrie: melissa@fuseproject.com