In this visually stimulating presentation we will explore what makes an environment, be it retail, tradeshow, or corporate marketing center, memorable and an effective sales tool. We will look at how to create an emotional bridge between the product, brand, and guest, ultimately leading to brand and product loyalty. Color, light, texture, sound, smell, and motion are but a few tools in the designers tool box, which allow he or she to effect how the guest feels and traverses the space.