This subminiature touch screen phone--only 10.6mm thich--was developed for those who want to experience the compact size but the large display and variety of multimedia.  It is fully differentiated from existing touch screen phones, integrating aesthetic and high-tech functions.

Contact: Yoon Jeong Huh: yoonjung.huh@lge.com

Credit: Kangheui Cha, Hong Sik Kim and Joe Hyun of LG Electronics (South Korea) 

iPhone combines three products: a mobile phone, a widescreen iPod and the internet. iPhone also introduces an entirely new user interface based on a revolutionary 3.5-inch multi-touch display that allows users to control it with just a tap, flick or pinch of their fingers. The display is made of optical-quality glass for superior scratch resistance and clarity. Changes to volume, muting the ringer and putting an incoming call through to voicemail can be done using discreet buttons on the top and side of iPhone. iPhone comes with 8GB of flash memory.

Featuring a smooth, elegantly rounded ergonomic design, Palm Pre Plus is engineered to feel natural in your hand and comfortably small in your pocket.

The AT&T 3G MicroCell acts like a mini cellular tower in a home or small-business environment, improving cellular signal performance for voice and data applications, including phone calls, picture messaging and web surfing. Compatible with any AT&T 3G phone, MicroCell connects to AT&T's network via a customer's existing broadband internet service (DSL or cable) and is designed to support up to four simultaneous users.

Contact: Katie Clark: kclark@ideo.com

The fifth-generation Jawbone Bluetooth headset is smaller, packed with more technology and easier to wear. Named Jawbone ICON, this release also introduces an unprecedented suite of choices for greater self-expression.  It is the first device to launch with six completely unique shield designs, and each has a jewelry-like presence.  With apps from MyTALK, a browser based updater; you can change the voice that conveys important information like battery life or Caller ID.

The Sparrow was conceived to provide the retail industry with a mobile point of sale (POS) device to solve the increased service demands of consumers while decentralizing the check-out point on the sales floor. It combines a scanner, POS system, RFID, communication and credit card reading capabilities in one mobile device.

Contact:Rinat Aruh, IDSA: rinat@aruliden.com Credit:aruliden Client:Motorola

The FuChat is a cordless phone that can make both internet calls and regular calls. When FuChat detects a change in the user's tone of voice or body temperature, it changes the display, text, sound, lights, and color on the phone. Its goal is to make interaction with the phone a more personal experience, improving communication by associating human emotions with an electronic device. The FuChat is made from renewable plastic to reduce its impact on the environment.

Touch Sight is a revolutionary digital camera designed for visually impaired people. Simple features make it easy to use, including a unique feature which records sound for three seconds after pressing the shutter button. The user can then use the sound as reference when reviewing and managing the photos. Touch Sight does not have an LCD but instead has a lightweight, flexible Braille display sheet which displays a 3D image by embossing the surface, allowing the user to touch their photo.

The Care Electronics series is a range of niche products especially designed for senior citizens with impaired hearing, vision, mobility, dexterity or cognition. The Care series consists of three home telephones, one GSM mobile phone and one remote control. All products are designed to be easily used by senior citizens or others who favor simple, easy to use home electronics. One home telephone is amplified for people with severe hearing impairments, one is for people with cognitive impairments and one is a DECT phone for those with hearing impairments.

The BlackBerry Curve dramatically changed the industry’s perception of a smartphone by pushing the limits of design and engineering. The smallest and lightest full-QWERTY BlackBerry available, the Curve features advanced smartphone capabilities in a stylish form factor. The keyboard is especially notable because it provides a fast, highly accurate typing experience, making it the only smartphone keyboard on the market to effectively strike the ideal balance between compact design and usability.