In the Duncan Anderson Design Department Gallery at California State University, Long Beach
Design plays a strong role in creating strong consumer attachment to products and brands. Brands and products that create strong attachment benefit through increased loyalty, higher price points and higher consumer engagement. Mark will discuss why consumers form an attachment with products and brands, and how that attachment can be created, evaluated and monitored.
In the Duncan Anderson Design Department Gallery at California State University, Long Beach
Over the last few years Darren’s company, Nectar, has engaged in numerous blue sky and concept projects to promote sustainability. He will discuss these activities, their results and benefits.
In the Duncan Anderson Design Department Gallery at California State University, Long Beach
Industrial Design sketching guru, Spencer Nugent speaks about the importance of visual communication and rapid visualization for designers. He will follow up his lecture with a live demonstration of his sketching techniques.