Kick off 2012 with IDSA's Mid-Atlantic Chapter and Stanley Black & Decker Co., for an evening of networking with other design professionals, and get a peek behind the doors of the global leader in power tools. Take a tour of SBD's global training facility and the DEWALT Industrial Design studio. Your registration includes a raffle ticket to win FREE POWER TOOLS!
Join us Thursday, January 5th, 2012 from 6:30-8:30pm (EST). Ample free parking at 8701 Mylander Lane, Towson, MD 21286 (Stanley Black & Decker University).
We are excited to announce the 20th Annual IDSA Boston Holiday Wrap Party! This years wrap will be hosted by our good friends at Eleven. For those of you who have never attended this festive event the format is pretty straight forward and goes like this...
- We ask that everyone attending please bring a gift to donate to the Boston Children's Hospital.
- During the Wrap, we create the wrapping paper, and wrap the presents.
Henry Ford once said, “If I’d asked people what they wanted, they would have said a faster horse.”
Can consumers lead us to innovative solutions or do they stifle creativity? Can you create a truly successful product experience without involving the end-user in the process? Is there a ROI on consumer research or does the customer know best?