Hearing difficulties are different for everyone. Some people have difficulties understanding low-pitched tones, others high-pitched tones; some people don't hear the phone ringing and others can't understand what’s being said on TV. In the same way, the solution is different for everyone. For this reason, in addition to using traditional audiometric tests, Amplifit also tests with real-life scenes, using high quality video clips about 30 seconds long. The test is carried out interactively, with the client and the hearing-aid specialist sitting side by side.

Tony Hawk: RIDE is a brand new skateboard-shaped wireless videogame controller inspired by pro skateboarder Tony Hawk. The vision was to create a game that mimics the real life experience of skateboarding as authentically as possible. It can be used with video game consoles such as Xbox 360, Nintendo Wii and Sony Playstation. The controller console lets the gamer become an instant skateboard pro by offering a true and enjoyable skateboarding experience.

The fifth-generation Jawbone Bluetooth headset is smaller, packed with more technology and easier to wear. Named Jawbone ICON, this release also introduces an unprecedented suite of choices for greater self-expression.  It is the first device to launch with six completely unique shield designs, and each has a jewelry-like presence.  With apps from MyTALK, a browser based updater; you can change the voice that conveys important information like battery life or Caller ID.

Combining a brilliant OLED display and powerful HD processor, Zune HD delivers a responsive and immersive portable entertainment experience for media enthusiasts. HD Radio™ provides crystal-clear audio on more than 2,000 stations. The HD AV dock accessory enables high definition playback on your HDTV. The new Quickplay feature makes access to favorite content one touch away, while Artist View enriches the music experience with artist profiles, pictures and related artists.

The Laundry POD is a portable, hand-powered laundry machine that saves water and energy. Combining innovative agitation technology with a unique water-reduction system to wash and spin dry laundry, it has value for developed as well as emerging markets. Small enough to fit under the sink, the Laundry POD is ideal for delicates, hand-washables or small loads not worth the trip to the laundromat. Ideal for urban dwellers, RVers and the eco-conscious, the Laundry POD is a quick, efficient way to wash small loads quickly.

My Book and My Passport 3.0 are Western Digital's latest external hard drives for desktop and laptop computers. We updated the hardware, software and packaging for these popular product lines to better target consumers seeking secure, high-capacity digital storage and provide them with a quick, easy way to tell their various external drives apart.

Contact: Katie Clark: kclark@ideo.com

Credit: IDEO Design Team for Western Digital

A self-propelled skate with hub-less wheels that allow for speed and deep carving on flat grounds, hills or skate parks, FREERIDER is fast, agile and fun.  Snowboarders, skaters, and everyone looking for the thrill of surfing the streets will enjoy the ride.  The large diameter polyurethane wheels ensure both speed and grip, and can roll over typical road obstacles.

The MINI Countryman is in all respects a completely new member of the MINI product family: four doors, a length of over four meters, four separate seats and an optional 4x4 drive.  While its design clearly identifies it as a typical MINI, the Countryman boasts some design features that clearly differentiate it from its other MINI family members--the slightly pentagonal front lights, the new helmet roof and the three dimensional and vertically-positioned rearlights.

The Zen Wagon celebrates honest simplicity in form, function and sustainability.  The Zen is purpose-built to get children and parents outside and experiencing the world, with an optimized ergonomic experience for both riders and driver.  From the library to the park, urban, suburban, country and beyond, the Zen is perfectly balanced to keep little ones 15 months-7 years active, healthy and hip!

Contact: Scot Herbst: scot@kaikudesign.com

Credit: Scot Herbst, IDSA of KAIKU

Chinese culture is the foundation of this residential lobby in Shenzhen. In order to produce a lobby as the container of the spirit of Chinese culture, bamboo, a symbolic icon that also represents the Chinese characters of kindness, manner and trustworthiness, is applied as the theme concept of the design project.

Contact: Charmaine Lee: op@onepluspartnership.com

Credit: Ajax Law Ling Kit and Virginia Lung of One Plus Partnership Limited (Hong Kong) for Gemdale Corporation (China)