Design may or may not be a laughing matter, but when Soyun Kim sees bad design, the experience for her is just not funny. “Sometimes I see an object make a user uncomfortable, like a bad joke,” she said.
Kim is a natural problem solver who took an interest in design at an early age. “I found I was sometimes bothered by poorly designed objects and I often wondered, ‘Why can't this be different?’”
Naturally, that led Kim to focus on product design and fostered a keen interest in the user experience.