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Eric Freitag | Old Dogs, New Tricks: Designing for Behavioral Change

IDSA Northeast Design Dialogue Conference
Philadelphia, PA
04.14.12

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Submitted by tadkins on July 8, 2012 - 2:30am

OXO Tot Feeding Line

The OXO Tot Feeding Line offers a comprehensive group of products that grow with children to minimize frustration as they exert their independence and learn to self-feed. It includes sippy cups, plates and bowls, baby spoons, a self-feeding fork and spoon, and snack cups. A modular system, it is aesthetically pleasing and enables parents to reduce the clutter that comes with having kids.

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Submitted by sangl on June 18, 2012 - 12:02pm

Generator G11 with Cart G11 and Footswitch G11

The Generator G11 System combines simple-to-use technology, multifunctionality and an intuitive touch screen into one compact unit that enables surgeons and nurses to focus on patient care in the operating room. It combines ultrasonic and advanced bipolar devices into one interface that is accessible and portable.

Credits: Dan Price, Industrial Design / Human Factors Group, Gen11 R&D Team of Ethicon, Endo-Surgery, Strategix Vision: Bill Clem, Smart Design: UX Design Team and Modo: Modo Design Team
Contact: Cory Kimball: ckimbal4@its.jnj.com

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Submitted by sangl on June 14, 2012 - 3:01pm

EES Generator G11 User Experience (UX)

The Generator G11 is a power source for advanced energy technology. It was designed to accommodate the unique needs of every member of the surgical staff. Meaningful audio feedback assists with surgical procedures and on-screen diagnostics help resolve errors efficiently. Its simplicity stands in contrast to highly technical equipment that demands extensive training.

Credits: Smart Design, Design Team, Ethicon Endo-Surgery, Gen11 Development Team and Corporate Sponsor: Ethicon Endo-Surgery
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

 

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Submitted by maryf on June 11, 2012 - 3:03pm

OXO Flip-In Lid Hamper

The OXO Flip-In Lid Hamper features a lid constructed of four flaps that flex down when clothes are placed in the hamper, then automatically flex back into position to contain and conceal the dirty laundry inside. The Flex-Lid provides all the benefits of a covered hamper without the hassle of having to remove a lid every time clothes are added.

Credits: Smart Design team: Erica Eden, Agnete Enga, Arsenio Garcia, Tara Marchionna, Richard Whitehall and Boris Kontorovich
Client: OXO
Contact: Mercedes Coats: Mercedes.Coats@SmartDesignWorldWide.com

 

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Submitted by maryf on June 11, 2012 - 1:00pm

Pyrex Next Generation (Easy Grab)

The new Pyrex signature glass bakeware line, Easy Grab, consists of seven pieces, ranging from a casserole dish to a loaf pan. With subtle and meaningful benefits, the new line meets the complex needs of today’s cooks.

Credits: Smart Design team: Kirsten Climer, Mike Schumann, Leah Hoxie, Richard Whitehall, Agnete Enga and Brian Chui
Client: Pyrex
Corporate Sponsor: World Kitchen
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

 

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Submitted by sangl on June 8, 2012 - 4:16pm

OXO Good Grips Water Bottle

The Good Grips Water Bottle is OXO’s answer to the water bottle craze, but is designed with real and tangible benefits. It has a wider opening that enables the user to easily fill the bottle with ice cubes. Additionally, it is made of BPA-free Tritan, which is as durable and safe as metal.

Credits: Smart Design team: John Kiechel, Dominik Langhammer, Jonathan Cedar and Eric Freitag
Client: OXO
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

 

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Submitted by sangl on June 8, 2012 - 4:10pm

OXO Good Grips French Press

The OXO Good Grips French Press is designed for a diverse coffee brewing audience. People new to the French press experience will appreciate the measurement markings, and French Press virtuosos will laud the expertly engineered easy-cleaning process.

Credits: Smart Design team: Paul Katz, Gina Gargiulo, Joern Vicari and Goeran Jerstroem
Client: OXO
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

 

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Submitted by sangl on June 8, 2012 - 4:07pm

OXO Good Grips Compost Bin

The OXO Good Grips Compost Bin stores food scraps until they can be transferred to an outdoor composter. The flip-up lid can be opened and closed with one hand or even an elbow. The sturdy handle makes it easy to carry the filled bin outside, while the contoured bottom and removable lid make emptying simple.

Credits: Smart Design team: Kirsten Climer, Michael Schumann, Leah Hoxie and Richard Whitehall
Client: OXO
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

 

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Submitted by sangl on June 8, 2012 - 4:03pm

OXO Tot Whale Pail

Bath time is a playful experience for children, so why not make bath-time cleanup fun, too? The Whale Pail’s soft nonslip handle makes it easy for parents to scoop and rinse toys, even with wet hands. Little bathers immediately want to help. Store the pail easily on the wall with the suctioned holder. Holes along the side of the pail provide ventilation to dry toys.

Credits: Smart Design team: Tucker Fort, Hideaki Matsui, Brook Kennedy and Nicholas Oxley
Corporate Sponsor: OXO
Contact: Mercedes Coats: mercedes.coats@smartdesignworldwide.com

 

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Submitted by sangl on June 8, 2012 - 9:03am
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