Barnes & Noble Inc. introduced the lightest HD and full HD tablets to critical acclaim. The new 7-inch NOOK HD and the 9-inch NOOK HD+ were designed by award-winning design studio Ammunition working with Barnes & Noble to create the best reading and entertainment products on the market.

Regen is a concept for a brand of personal and home electronics powered by sunlight. At the heart of the products is the belief that leaping forward toward solar-powered electronics should not require stepping back from performance, design and enjoyment. The intended users are individuals who care about the environment and are interested in making substantive efforts to reduce their carbon footprints.

WIMM One is a wrist-based companion for people who desire more control over their smartphones. Pair it to your device and never miss important calls and text messages, or use it as a fully connected Wi-Fi-enabled computer with Android-based micro applications that keep critical information available on the go.

Credits: Ammunition, Robert Brunner, Victoria Slaker and Christopher Kuh
Corporate Sponsor: WIMM Labs
Contact: Vivian Wu: wu@ammunitiongroup.com

Powered by long-lasting rechargeable batteries, Beats Wireless headphones are the first completely wireless design to join the Beats by Dr. Dre line. Featuring Bluetooth connectivity, they offer an impressive range and outstanding comfort, allowing users to move without cords. These over-the-ear headphones are intended for people who don’t want to be tied to their device or burdened with a cable.

Beats Mixr are strong, light yet powerful over-the-ear headphones designed to bring the Beats sound profile to professional DJs and audio enthusiasts who seek the highest headphone experience. Beats by Dr. Dre has always been committed to restoring the emotional connection between the artist and the listener, and allowing consumers to feel music the way the artist intended.

Barnes & Noble, the largest bookstore chain in the US, is at a crucial point in its transformation from a brick-and-mortar retailer to a global digital service provider. While the company has made quick work of capturing almost 30 percent of the e-book market, the rise of digital reading has increased the pressure on Barnes & Noble to devise a long-term strategy to compete with Amazon. The challenge for the Nook Simple Touch was to create a lower-cost full-function e-reader and to do so on a timeline that would allow it to move to market quickly.

Bloomberg Businessweek praised Robert Brunner, IDSA and Ammunition’s design for the All-New Nook. The article by Brad Stone take an in-depth look at the newest e-reader by Barnes & Noble, recently ranked by Consumer Reports as the best e-reader in the industry, ahead of the Kindle.

Robert Brunner, IDSA | Ammunition