After this year's IDEA jury made its final decision regarding which designs were most excellent, we stole a few minutes with Jury Chair Rhys Newman, IDSA from Nokia to ask him about how the process went, what trends he observed and the story that ought to be told about what makes Nike+ FuelBand the Best in Show.
You care about a design award because you, the designer, earn them when you do great work.
We care about a design award because we hand them out to celebrate your great work.
But what about a business person? Why should they care about a design award if they're not directly involved in the give-receive equation?
Matt Jones, Mike Kruzeniski, Sam Lucente, IDSA and Rhys Newman, IDSA made the case when we posed the question to them while the IDEA jury was assembled in Dearborn, MI in May 2012.
DULLES, Va., Jan. 17, 2012 – The Industrial Designers Society of America (IDSA) has assembled this year’s International Design Excellence Awards (IDEA®) jury to choose the IDEA 2012 honorees. Nineteen international design experts from design consultancies, corporations and universities compose the jury. The jury members include:
Rhys Newman is head of advanced projects at Nokia where he leads a multi-disciplinary design team in Helsinki and Los Angeles. He established the strategic projects team specifically to bring creativity, designers and designing to the heart of Nokia corporate strategy, business development and decision-making.