After this year's IDEA jury made its final decision regarding which designs were most excellent, we stole a few minutes with Jury Chair Rhys Newman, IDSA from Nokia to ask him about how the process went, what trends he observed and the story that ought to be told about what makes Nike+ FuelBand the Best in Show.
DULLES, Va., Jan. 17, 2012 – The Industrial Designers Society of America (IDSA) has assembled this year’s International Design Excellence Awards (IDEA®) jury to choose the IDEA 2012 honorees. Nineteen international design experts from design consultancies, corporations and universities compose the jury. The jury members include:
Rhys Newman is head of advanced projects at Nokia where he leads a multi-disciplinary design team in Helsinki and Los Angeles. He established the strategic projects team specifically to bring creativity, designers and designing to the heart of Nokia corporate strategy, business development and decision-making.