RKS’ design team visited the workshop of Los Angeles-based chocolatier Mark Lewis to collect insights on how the Marco Paolo artisan truffles deliver magical experiences that delight the consumer. And from that, they created the visual identity and packaging for Lewis' delicious creations.
RKS, a Southern Californian design firm that created its own unique and highly regarded line of guitars in 2002, launches D&A Guitar Gear, reinventing the business of guitar accessories.
The Orion-18 smartphone was engineered and designed specifically for blind users. The Orion-18 leverages innovative assistive technology to bring the world of personal connectivity to the blind consumer through a cellphone, text reader, Braille display, GPS and MP3 player all in one integrated compact unit.
"Manufacturing employment has been growing steadily in the United States for nearly two years. That’s critical, because from 1998 to 2010, manufacturing has made the largest private-sector, value-added contribution to Real GDP. Manufacturing is an engine of our economy, and every new high-quality manufacturing job has a multiplier effect on job creation."
Nuance is a dental composite delivery system for performing tooth repairs that dispenses light-cured nanoresin. The delivery syringe elevates the user experience with advanced ergonomics, multichannel feedback and improved environmental appropriateness, all while providing precise and measured extrusion of composite material designed to reduce waste and save money.
The KOR Vida reusable stainless steel water bottle was designed as an alternative to disposable aluminum and plastic water bottles. Featuring a clean, ergonomic design, Vida was built to harmonize with KOR’s existing and new product portfolio, and it was designed to be appropriate for all users in all environments, whether at the office, gym, home or anywhere in between.
Curve's 35th issue featured Ravi Sawhney, FIDSA in its "Leaders in Design" article, which talked about leadership in design and the important role design plays in business.
The full article is in a PDF at the bottom of this page.
Companies invest fortunes on innovation and product strategy. But by some estimates, 80 percent of new products fail or underperform. Every year, though, a few rare products succeed brilliantly. Why? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: They craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen—over and over again.