Every design tells a story and every story needs a hero. But being a hero isn't simply a matter of donning a cape and saving the day with a sketch. P&G's Shane Meeker talks journeys, heroes and design.
In this 1 hour 7 minute interview between A.G. Lafley and Roger Martin you will gain some incredible insight into why A.G. Lafley brought design into P&G and the journey that he and Claudia Kotcha had to go through to achieve it. For anyone who has had to go down this path or is at present trying to,this is quite possibly the best insight around. Send this link to your CEO.