This book shares the story and results of a comprehensive election design reform initiative, which now serves as the basis for national guidelines for ballot design and polling place signage endorsed by the U.S. Election Assistance Commission.
An integrated communications strategy was needed to better position this home health-appliances company. The existing system was cumbersome and confusing. Central to the new unified service identity is the redesigned logo, which combines a check mark (reflecting the company’s careful and considerate management of its products and service) with a heart (conveying that it cares about its customers).
The Ecologic Paper Bottle is a sustainable packaging solution consisting of a molded paper shell and a thin plastic liner that is intended to hold mass-market liquid laundry detergent. The bottle’s iconic paper aesthetic communicates its environmental attributes and is very comfortable to touch and use. The outer shell comprises 70 percent of the bottle’s weight and is formed from 100 percent post-consumer paper fiber. The lightweight recyclable plastic inside the pouch uses up to 75 percent less plastic than rigid containers.
Sabi’s product line, Vitality, includes nine fun and friendly products to aid in pill management for people of all ages. With discreet pill storage and on-the-go solutions, Sabi products help to reduce the stigma around these issues and make each interaction fun and special.
Since the Jambox was the first Jawbone product in the portable Bluetooth speaker market, it needed a memorable, considered and cool holistic experience. The packaging reflects the device’s innovation and extends the product message through its eye-catching graphics and considered design. With a silk-screened boom box on a retro shoebox, the packaging immediately connects to the music culture of the ’80s, suggesting that the Jambox inside has the power to revive it.
Designs On Packaging, the fifth edition of this publication, explored 18 unexpected packaging ideas for products, tools, containers, scents, interactions and environments. Ideas included manufacturing of sustainable cups through synthetic biology, expiration date signals for medicine bottles inspired by banana decay, and cigarette packages that draw inspiration from Rubik’s cubes to promote behavior change.
Credits: Design credits: IDEO design team Client: IDEO Contact: Andrea Pomerance: firstname.lastname@example.org
The Sally Hansen Beauty Tools’ new eye-catching brand and packaging system draws consumers to the display, highlights the unique product features and invites people to physically interact with the beauty tools. The communication points demystify the intended use of the tools and build trust among a new generation of home beauty consumers, empowering them to take charge of their beauty routines.
Since the Intuos5 tablet is used by artists, retouchers and professional creatives, it was important that its packaging not only appeals to this audience but also communicates the features and improvements they would appreciate. Other goals for the packaging design were to improve the out-of-box experience, reduce material waste and open up opportunities to introduce more sustainable options wherever possible.
The Stranger & Stranger Spirit No. 13 is a moonshine that has a bit of a kick, making it a little more like snake oil. Its bottle features an apothecary-style label and is packaged in brown paper covered in vintage advertisements.
The SC Johnson All-In-One simplifies cleaning while improving sustainability. Users purchases a base sprayer unit and then selects from a range of their favorite cleaning products provided in plug-and-play concentrate cartridges. Up to three cartridges at a time can be plugged into the sprayer’s carousel, making it more convenient to carry around and store multiple products.