The Nike Method Core Drone is a stable and forgiving putter. It was designed to significantly improve performance while still conforming to the very strict rules of USGA. At the same time, it portrays the iconic brand identity for Nike Golf, a space that Nike has very recently entered. The Core Drone was designed for professional tour players, but it can also be helpful to amateur players.

Credits: NEW, Carl Jonsson, Jason Martin, NIKE, Andrew Oldknow, Tom Stites and David Franklin
Contact: Carl Jonsson: carl@newisnice.com

"After a January 2010 earthquake devastated the capital of Haiti, Nike Inc. designer Tom De Blasis, IDSA visited the region to get a better idea of how the sports giant could best help the country and victims of the quake.

The result, the Gamechanger Bucket, combines a water filtration system to aid in day-to-day survival and a soccer ball and other equipment to also give families and children a way to have fun and do more than simply survive, covering both health and happiness."

John Hoke, IDSA | Nike

With Nike since 1992, Hoke was promoted to Global Creative Director of Footwear Design in 2002, and to Vice President in 2003. Before joining the global footwear team, John’s primary role was with Nike Brand Design, where he led the design and creative direction for key successes such as the openings of Niketown New York and Niketown London, Nike Park events at the 1998 World Cup in France, and Nike’s presence at global trade shows.

Jane Savage, IDSA | Nike

WORK

Nike
Director, Category Integration, Sustainable Marketplaces
May 2009 – Present

2008 IDEA Best in Show